Axe brand body spray, the preferred drugstore cologne of hair gel-loving bros everywhere, is not only odiferous, it is now officially downright dangerous. The rest smell like cheap crap. Use it just like you would an antiperspirant stick. It's your personal fullback blocking the sweat before it reaches the skin. Forget about sweat, your style is non negotiable. The two Lynx species in North America, Canada lynx and bobcats, are both found in the temperate zone.
While the bobcat is common throughout southern Canada, the continental United States and northern Mexico, the Canada lynx is present mainly in boreal forests of Canada and Alaska. AXE body sprays provide deodorant protection that will keep you smelling great day and night. More than 8 million men in the UK use Lynx every day, and almost half of all shower gel sold in this country is a Lynx shower gel. Lynx sells itself on the dubious idea that it makes its wearer immediately irresistible to women and every marketing campaign for as long as I can remember has used pretty girls falling helplessly at the feet of a slightly skinny, geeky young man.
They call it the Lynx Effect, we might call it a bit sad, but something must have struck a chord with a rather startling amount of British men. Everyone seems to have a personal history when it comes to Lynx. The olfactory memory works in a funny ways and I find it amazing how a quick sniff of a scent can transport you right back to a certain time of your life.
A smell of Lynx Africa and I'm in a classoom circa where a mischevious young chap is enthusiastically spraying the stuff whilst holding a strategically placed lighter. Javascript is deactivated, please activate it again. Thank you. AXE lynx 19 Items. Axe Gold Temptation deodorant Bodyspray ml.
Not available now! Available now! It was followed by variant Axe Peace. Other variants have included Instinct , chocolate-scented Dark Temptation , Vice and Click Selected past fragrances continue to be marketed alongside the current line-up although availability varies from country to country.
Big-sellers include Afrika originally launched in , Marine from , Pulse , Touch and Feather Just as important, perhaps, has been the brand's eye-catching, often slightly risque marketing, which portrays Axe as the ultimate "babe magnet", capable of luring gorgeous girls to even the most uninteresting looking men. This strategy, however, resulted in a certain amount of controversy at the end of Unilever came under fire in some quarters of the global media because of the apparent hypocrisy evident in its marketing for sister range Dove - which criticised media portrayals of women as sex objects.
After that, for a while a very short while the commercials for Axe adopted a noticeably less sex-obsessed approach. Another attempt to "grow up" was launched in , with a shift away from girl-attraction to more worldly matters. In , the "Find your Magic" Axe campaign appeared to feature its first gay and cross-dressing users alongside its traditional audience of straight men. Axe has been enormously successful in virtually all its markets. Its biggest by value is the US, where it launched in
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