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Email address for updates. An empirical investigation of the performance of online sponsored search markets. Position Auctions with Consumer Search. This paper examines a model in which advertisers bid for "sponsored-link" positions on a search engine.
The value advertisers derive from each position is endogenized as coming from sales to a … Expand. Highly Influential. View 3 excerpts, references background. In analyses of sponsored search auctions for online advertising, it is customary to model the dynamic game of incomplete information by considering a static game of complete infor mation. This … Expand. View 1 excerpt, references methods. An experimental comparison of click position-bias models. A user browsing model to predict search engine click data from past observations.
Related Papers. Abstract Citations 32 References Related Papers. By clicking accept or continuing to use the site, you agree to the terms outlined in our Privacy Policy , Terms of Service , and Dataset License. Stanford University. Email yang diverifikasi di stanford. Artikel Dikutip oleh Akses publik Pengarang bersama.
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