The pound's fall following the Brexit referendum meant there were many deals to be had on luxury goods in , but pricing alignment has brought the spending power of foreign tourists back to normal standards. Compared to countries like France, the UK has never been a very popular destination over the holiday. If consumers travel in a location where you do not have your stores, you do not have any chances to serve them. The number of Chinese tourists travelling abroad during Golden Week jumped 8.
Back in , analysts predicted that Chinese millennials would soon begin to shift spending from luxury goods to experiences. However, mounting evidence shows that to year-olds around the world are still driving the majority of sales growth in luxury goods — and none more than Chinese.
More Chinese travelled domestically during Golden Week compared to They will use luxury products as a first vehicle to do that. To receive the Vogue Business newsletter, sign up here. Comments, questions or feedback?
There will be carps in the wind, to match the heigh of Tokyo Tower, which is m tall. Over the weekend of the 5th and 6th, there will be fantastic performances and events held at Yoyogi Park in Shibuya as well. For yen entry you get access to vendors of all sorts of cuisines and with beverage company Santory as a sponsor, no doubt there will be ample beer and drinks to wash down the food. There are also many parks across the country that hold Azaleas festivals over Golden Week.
Cover Image via Hinomoto. Depending on what days the dates fall on, this can mean an uninterrupted holiday period of at least seven days, or, if the dates fall on optimal days, up to 10 days. The term "Golden Week" originated in the era of the silver screen, in , just before TV came to Japan and movies were still the main entertainment. Daiei Films' president took the phrase "golden time," used for peak radio listener times, and coined the phrase "Golden Week" to describe this new peak consumption period of the year.
Golden Week allows workers 9 consecutive days off. The industry that reaps the most benefit of this period now is no doubt tourism. Since the Golden Week coincides with late spring, a very pleasant season in Japan, tourist areas throughout the country are packed with people, families, the young and the old enjoying warm sunshine and fresh greenery. In recent years, increasing numbers of people travel overseas also taking advantage of the long break. As exciting as it sounds, Golden Week can also cast a shadow on some people.
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